Data Analytics

In the hypercompetitive, every-customer-contact-counts world, strategic communication initiatives mean more than ever. Their effectiveness, and your success, depend not merely on message and offer, but on scientific data analysis to make certain messages sent respond to specific and distinct customer behavior patterns. DMM starts with analyzing the client database through a data analytics process and supports ongoing database development with a variety of database services.

In a typical application, analytics let you target and cherry-pick

lists to increase the success of the following initiatives.

  • Profiling existing customers
  • Prospecting new customers
  • Customer Retention
  • Cross-sell & Up-sell
  • Customer Reactivation
  • Product mix analysis