The Case for UV Coating

In recent years, there has been an increased movement for print service and marketing communication providers to leverage the use of UV coating printing methods. The trend has been prevalent and rightfully so – The end result of using UV coating, is a printed piece that is eye catching and tailor-made for the right type of products. Postcards, hand-out sheets, presentation folders, business cards and catalogs, or any product that can benefit from a rich, glossy and dramatic look, are immediately taken to the next level by using UV coating methods.

In addition to helping the printed materials to stand out in a noisy and cluttered competitive landscape, UV coating carries a host of other features and benefits, specifically when compared to other methods such as aqueous coating or varnish.  When UV is used on deep, rich colors, (like blues and rich blacks), the result is a very high shine finish that is highly compatible with image-rich projects like catalogs. Furthermore, UV coating provides top notch durability and abrasion resistance. For products that are handed out or undergo extensive travel through the mail system, UV coating allows for an extra layer of protection and maintains its professional, high quality appearance.

Finally, and most importantly, UV coating holds an environmental standard unmatched by other finishes. UV coatings are free of solvents and do not emit volatile organic compounds, or VOCs when cured. This factor is becoming an increasingly more important reason for marketers to leverage this technology.

At DMM, we take pride in our ability to stay on top of and implement the latest in finishing options and technological advances. Our clients come to us with numerous custom needs and requirements and we’re able to respond by providing them, with not only high-quality UV coating options, but a comprehensive set of finishing services as well. And as noted previously, the aesthetic, durability and environmental benefits of UV coating are widespread and will continue to garner more attention and usage by our companies across many different industries.

However, while UV coating works great for a wide variety of printed pieces, there are a number of instances where UV coating is not a good fit. Our team at DMM is always armed with latest information on all finishes and are fully capable in helping clients navigate what solutions are best for them. Click here to learn more about our wide set of Document Outsourcing solutions or fill out a form to speak directly with one of our representatives.